VTurb gives you the tools. In VSL Max, the AI uses them for you.
Both load on your page via script and test what surrounds the video. The difference is who does the work: there, you set up and start each test; here, the AI writes, tests, applies and starts over.
- AI on every planNot an upsell: plans only differ in play volume.
- 100 free plays$0 today. Billing starts when they run out or after 14 days.
- Unlimited videosAs many VSLs and versions as you want.
- CDN edge in BrazilA player built for 4G.
Why choose VSL Max over VTurb?
An A/B test only sells if someone runs it. In VSL Max, that someone is the AI, one test after another, on every VSL.
- The AI acts
Nobody has to remember to test
The AI writes the variants, splits the traffic, applies the winner and starts the next test. You follow along through the history.
- Day one
Your VSL goes live ready to test
The starter kit reads the transcript, marks the pitch and has four headlines, three button texts and smart autoplay ready.
- Segments
Test the opening, not just what's around it
Upload versions of a segment of the video (hook, problem or offer) and the AI measures each path in sales.
- Sales
Sales and changes in one history
Every AI change is logged with the result it had, and revenue comes attributed to the video and version.
Coming from VTurb? Switching is one tag.
Create your account, upload your VSL, review the starter kit and swap the script on your page. The full walkthrough is in our migration guide.
- 100 free plays, $0 today
- One tag in place of the other
- Starter kit ready on day one
- Migration help by email
VSL Max vs VTurb
We only list what we verified in VTurb's player and dashboard.
Reviewed in September 2026 using VTurb's public player and dashboard. VTurb also has features VSL Max doesn't offer today, such as traffic filtering by country and device, immersive mode and playback speed control. Products change: always check each company's site. VTurb is a trademark of its respective owners.
What else comes with VSL Max
All of them on every plan.
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AI maximization
AI maximization
Turn it on once: the AI tests headline, CTA, autoplay, bar and colors, and applies what sells best.
See how it works · AI maximization -
AI maximization
Starter kit
The AI reads the transcript and sets up the pitch, 4 headlines, 3 button texts and smart autoplay.
See how it works · Starter kit -
AI maximization
AI headlines
The AI reads the transcript, writes headlines for above the video and tests them against each other.
See how it works · AI headlines -
Tested adjustments
CTA timing
The AI combines retention and clicks to find the button's moment — and moves the button there.
See how it works · CTA timing -
Tested adjustments
Smart autoplay
The video starts muted on its own, with an invitation to turn on sound. The AI tests the format.
See how it works · Smart autoplay -
Tested adjustments
Mini trigger
A small button in the corner of the video that leads to the offer. The AI tests whether it shows, when and what it says.
See how it works · Mini trigger -
Tested adjustments
Progress bar
A bar that doesn't have to be linear: the AI tests pacing to keep viewers watching until the offer.
See how it works · Progress bar -
Tested adjustments
Page colors
The player reads your page's palette and applies it to the button and bar. The AI tests the variations.
See how it works · Page colors -
Tested adjustments
Segment A/B testing
Upload another opening, problem or offer. The AI splits the traffic — viewers see a single video.
See how it works · Segment A/B testing -
Sales & analytics
Revenue analytics
How much each VSL sold, with a history of what the AI changed and how each change did.
See how it works · Revenue analytics -
Sales & analytics
Retention curve
Where viewers leave, where they click and how many reach the pitch.
See how it works · Retention curve -
Sales & analytics
Webhook conversions
The sale approved at checkout comes back by webhook and is attributed to the video that sold it.
See how it works · Webhook conversions -
Integrations
Integrations
Checkouts with conversion webhooks, two-way Zapier and a signed outgoing webhook.
See how it works · Integrations -
Integrations
Meta Pixel and GA4
Play, progress and checkout go straight from the player to Meta Pixel and GA4.
See how it works · Meta Pixel and GA4 -
Integrations
Outgoing webhook and Zapier
Sales and events go out through a signed webhook or Zapier, with retries.
See how it works · Outgoing webhook and Zapier -
Player & delivery
Script-embed player
A player built from scratch for VSLs that loads on your page with a <script> tag and can access it (iframe also available).
See how it works · Script-embed player -
Player & delivery
Allowed domains
The player only plays on the domains you allow. Someone copied the code? Off the list, it won't play.
See how it works · Allowed domains -
Account & migration
Assisted migration
We'll help you leave VTurb: upload your videos, the starter kit prepares the test and you swap the tag.
See how it works · Assisted migration
Questions from VTurb users
Didn't find what you were looking for? Email contato@vslmax.com
You upload the video file and swap the tag on your page. We don't import VTurb settings or history: the starter kit sets up the headline, button and smart autoplay so you can start on day one. If sales come in through Zapier, you only change the Zap URL.
No: it stays in your account there. In VSL Max, your numbers start on the day you switch. Write down your baseline metrics first (play rate, retention to the pitch and conversion) so you can compare later.
On different pages, yes. On the same page, we don't recommend it: both players would tag the same checkout links.
Per play, on monthly plans starting at 6,000 plays, with overage at $0.005 per play. The AI is on every plan, and videos are unlimited.
Email contato@vslmax.com and we'll walk through the switch with you.
Upload your VSL. The AI sets up the first test.
14 days or 100 free plays, $0 today. From the transcript come 4 headlines, 3 button texts and the pitch timestamp.
Start with 100 free plays