Pay-per-play plans

A plan for every VSL volume

Every plan includes the full AI, A/B testing and revenue analytics. What changes is how many plays are included each month.

Every plan starts with 100 free plays$0 todayBilling for the plan you picked starts when the 100 plays run out or after 14 days, whichever comes first. Cancel before then and you pay nothing.

Recommended For validating your first VSL

Starter

$39/mo

6,000 plays/mo$0.0065 per play

Start with 100 free plays

Included

  • 6,000 plays per month
  • Unlimited videos
  • Full AI Maximization
  • A/B and segment tests
  • Sales and analytics per video
  • Overage at $0.005 per play
Most popular Recommended For teams already scaling traffic

Pro

$99/mo

25,000 plays/mo$0.0040 per play

Start with 100 free plays

Included

  • 25,000 plays per month
  • Unlimited videos
  • Full AI Maximization
  • A/B and segment tests
  • Sales and analytics per video
  • Overage at $0.005 per play
Recommended For operations running many VSLs

Max

$199/mo

60,000 plays/mo$0.0033 per play

Start with 100 free plays

Included

  • 60,000 plays per month
  • Unlimited videos
  • Full AI Maximization
  • A/B and segment tests
  • Sales and analytics per video
  • Overage at $0.005 per play

Plans differ only in play volume. Prices in US dollars (USD), billed monthly to your card.

Went over your plan?

Your VSL took off mid-month. The player keeps going.

Overage Postpaid

$0.005 per play

Plays beyond your plan go on that month's invoice, at the same rate on every plan.

Estimate my volume
  • Heads-up before you run out: an email when your monthly balance hits 10%.
  • Heads-up when you run out: an email when your included plays are used up.
  • No packs to top up: overage goes on that month's invoice.
  • Know when to upgrade: if overage becomes a habit, the calculator shows when the next plan up costs less.

How much will I pay?

Drag to the number of plays you expect per month. We'll show you the cheapest plan for it.

30.000 plays/mo
Recommended plan

Pro

/mo

Start free

Compare plans

Comparison of the Starter, Pro and Max plans: plays, billing and features
Compare plansPick by volume. Everything else is the same. Starter$39 /moStart free · Starter Pro$99 /moStart free · Pro Max$199 /moStart free · Max
Plays included per month 6,000 25,000 60,000
Effective price per play $0.0065 $0.0040 $0.0033
Overage per play $0.005 $0.005 $0.005
Videos Unlimited Unlimited Unlimited
Free trial 100 plays 100 plays 100 plays
AI that tests and applies the winner on its own Included Included Included
Starter kit: pitch, 4 headlines, 3 CTA texts and smart autoplay Included Included Included
Headlines written and tested by the AI Included Included Included
CTA timing Included Included Included
Smart autoplay and mini trigger Included Included Included
Progress bar with tested pacing Included Included Included
Colors read from your page Included Included Included
Segment A/B testing Includedseveral versions per stage Includedseveral versions per stage Includedseveral versions per stage
Conservative, Balanced and Aggressive levels Included Included Included
Change history with rollback Included Included Included
Revenue attributed per video and per version Included Included Included
Revenue and conversions tracked separately Included Included Included
Dashboard previews don't use plays Included Included Included
Retention curve Included Included Included
Plays and play rate per video Included Included Included
Player built from scratch for VSLs Included Included Included
Embed with a <script> tag (iframe also available) Included Included Included
Allowed domains Included Included Included
CDN with an edge in São Paulo Included Included Included
Checkout conversion webhooks Included14 in the catalog Included14 in the catalog Included14 in the catalog
Zapier, Make and n8n Included Included Included
Meta Pixel and GA4 in the player Included Included Included
Signed outgoing webhook Included Included Included
Got questions?

Pricing questions

Didn't find what you were looking for? Email contato@vslmax.com

It depends on what you compare it to. The usual criticism is that, with per-play pricing, you pay the same for someone who watched 10 seconds as for someone who watched the whole VSL. That's true, and it's exactly why the model works for VSLs. The video is long, and the viewer who matters is the one who stays until the offer. With bandwidth pricing, that viewer is the most expensive one on your bill; here, they cost the same as everyone else. When the AI gets more people to watch through to the pitch, your bill doesn't go up with it. The downside is real too: if your page gets a lot of traffic that hits play and leaves right away, you pay for those plays. That's why play rate and retention are front and center in the dashboard, and they're exactly what the AI works to improve.

A play counts when the video starts playing on your sales page. Previews in the dashboard don't count. Your monthly usage is in the dashboard.

No. AI, A/B testing, segments, revenue analytics, integrations and unlimited videos are on every plan. The plan only sets how many plays are included each month and, with that, the effective price of each play.

Anything beyond your plan is billed as overage, at $0.005 per play, on that month's invoice. You get an email when your balance hits 10% and another when your included plays run out.

We ask for a card at sign-up, when you pick your plan, but you pay $0 today. The trial lasts 14 days or 100 plays, whichever comes first. After that, you're billed for the plan you picked. Cancel before then and you pay nothing.

By credit card, billed monthly in US dollars (USD).

No. Plans are monthly and you can cancel whenever you want.

There's no video limit on any plan. In segment tests, each stage of the video takes several versions.

Upload your VSL. The AI sets up the first test.

14 days or 100 free plays, $0 today. From the transcript come 4 headlines, 3 button texts and the pitch timestamp.

Start with 100 free plays