How to use VSL Max
Step-by-step guides for every screen in the dashboard, with what each option does and what to expect from it.
Maximization and video
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AI Maximization: how it works and how to turn it on
The AI builds versions of your video player, measures which one sells more and keeps the winner live, at the pace you choose.
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Linked conversion: connect sales to the video
The linked conversion tells the video which sales integration its purchases come from, so revenue and the AI can look at sales.
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Checkout link: what it does and how to fill it in
The checkout link is the purchase URL for the offer. The AI uses it on the pitch button, and the player tags the click so the sale can be traced back to the video.
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Tracking pixel on the video
Your account pixels fire on every video. The Tracking pixel row shows which ones are active on this video.
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Results metrics: revenue, conversions, play rate and retention
What each Results (30d) stat measures, how it's calculated and why it won't match other dashboards exactly.
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Mini trigger: the floating call-to-action button
The mini trigger is a small button that shows up in a corner of the video from the time you choose and points to your destination link.
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Autoplay: how the video starts on its own
Autoplay starts the video muted, as browsers require, and shows a prompt for the visitor to turn the sound on.
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Save progress and the progress bar
Save progress lets visitors pick up where they left off. The fake progress bar shapes how much of the video feels left.
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Test lanes: test parts of your VSL without reshooting
Each test lane is a copy of your VSL with one section swapped, cut or added. The AI splits traffic and shows which lane sells or holds attention better.
Conversions
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Tracking parameter: what it is and which to pick
The tracking parameter is how the conversion key travels from the player to the checkout. Here's how it ties the sale to the video and which one to pick.
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What the "no attribution" badge means
Some platforms don't attribute sales to a video yet. The sale arrives and is recorded, but it doesn't count toward the video's revenue. Here's which ones and what to do.
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Advanced parameter (RedTrack): when to use it
The advanced parameter lets you use a name outside the platform's list, like RedTrack's sub1 to sub20 slots. Here's when to use it and the rules.
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Checkout on your own domain
The player only adds the conversion key to links on known domains. If your checkout runs on your own domain, add that domain to the conversion.
Integrations
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How to connect the Meta Pixel
Add the pixel once to your account and the player sends Meta the start of the pitch, how much was watched and the checkout click.
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How to connect Google Analytics (GA4)
Add the GA4 measurement ID and the player sends video start, progress, completion and the checkout click.
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How to use Zapier with VSL Max
Zapier works both ways: it receives events from VSL Max and sends sales from any checkout into VSL Max.
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Generic webhook: events, payload and signature
Receive a JSON POST on your server for each event you choose, signed with a secret only you and VSL Max know.
Plan and billing
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How pay-per-play billing works
What counts as a play, what each plan includes, how the free trial works, and why your invoice number won't match Analytics.
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Overage plays: what they are and what they cost
When your plan plays run out, your VSL stays live and each extra play goes on the next invoice. Here's where to track it and when switching plans pays off.
Account and team
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What counts as a high-impact optimization
The high-impact optimization email arrives when the AI promotes a version that beat the original by at least 10%. Here's the rule and how to turn it on.
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Account audit log: what gets recorded
The Audit tab shows what was created, changed or deleted in the account, who did it, when and from which IP.
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Team and roles: how to invite and what each role can do
Invite people to the account as Admin or Viewer and see what each role can do.
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Allowed domains and domain protection
Register the domains where your VSLs may play and turn on protection so nobody uses your video on another page and spends your plays.
MCP and API
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What MCP is and what it does in VSL Max
MCP lets an AI assistant such as Claude work inside your account: list videos, upload a video, configure the player and create a conversion.
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Set up MCP in Claude Code, Cursor and Claude Desktop
Where to paste the endpoint and the agent key in each supported client, with a configuration ready to copy.
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API keys: how to create, use and revoke them
Generate keys so your systems can talk to the VSL Max API, with read and write access or read only.
Keep exploring
Back to the home page- AI maximizationTurn it on once: the AI tests headline, CTA, autoplay, bar and colors, and applies what sells best.
- Starter kitThe AI reads the transcript and sets up the pitch, 4 headlines, 3 button texts and smart autoplay.
- AI headlinesThe AI reads the transcript, writes headlines for above the video and tests them against each other.